“人山人海”中呈现哪些特点

Group 1: Travel Trends - The National Day and Mid-Autumn Festival holiday in 2025 saw a significant increase in domestic travel, with 888 million trips taken, an increase of 123 million compared to 2024 [1] - Total domestic travel expenditure reached 809 billion yuan, up 108.2 billion yuan from 2024 [1] - Self-driving trips became the primary mode of travel, accounting for 79.8% of total travel, with a 7.1% year-on-year increase in self-driving travelers [2] Group 2: Cross-Border Travel - Cross-border travel continued to rise, with 16.34 million people entering and exiting the country during the holiday, a 11.5% increase year-on-year [3] - The number of outbound trips by mainland residents reached 9.165 million, up 12.2% from the previous year [3] - The demand for long-distance and outbound travel surged, reflecting a shift in consumer preferences towards experiential travel [3] Group 3: Consumer Spending Patterns - Average spending per person during the holiday was 911 yuan, a slight decrease from 916 yuan in 2024, indicating a more rational approach to consumption [4] - Daily average spending showed a 1% increase year-on-year, while daily average per capita spending decreased by 13% [4] - Retail sales in related industries grew by 4.5% year-on-year, with goods and services consumption increasing by 3.9% and 7.6%, respectively [4] Group 4: Retail and Dining Insights - Retail sales growth varied by sector, with smart home appliances seeing a 14% increase due to trade-in subsidies, and organic food and "Guochao" fashion growing by 28% and 14%, respectively [5] - Dining and retail consumption showed moderate growth, with restaurant sales reflecting stronger trends compared to July and August [6] - Movie box office performance was relatively weak, contrasting with strong travel demand during the holiday [6]