Sou Hu Wang·2025-10-15 01:54Core Insights - JD.com reported a significant increase in active users during the 11.11 shopping event, with a 47.6% year-on-year growth from October 9 to 10, leading the industry in user growth [1] - The JD Enterprise Purchase platform saw a remarkable 70% year-on-year increase in transaction volume and a 50% rise in active customers from October 9 to 13, showcasing its competitive edge in the corporate procurement sector [1] - The "Enterprise Super Savings Month" initiative has effectively driven procurement enthusiasm among businesses, with various product categories experiencing explosive sales growth [1] Company Performance - The JD Enterprise Purchase platform integrates procurement with business scenarios, offering a one-stop digital procurement solution for SMEs, covering multiple categories such as office equipment, employee benefits, and manufacturing [1] - Categories like 3C products, home appliances, supermarkets, and fashion saw over 60% year-on-year growth, indicating strong demand across diverse sectors [1] Market Trends - Driven by workplace renewal and equipment upgrade needs, procurement volumes for IT devices and home appliances surged, with mobile phones, air conditioners, and refrigerators seeing over threefold increases in procurement value [2] - MRO industrial products also experienced significant growth, reflecting a broader trend towards digitization in modern corporate environments [2] Employee Benefits and Marketing - Employee welfare and marketing-related products showed impressive performance, with items like multi-functional steam ovens and carbonated beverages seeing procurement value increases of 3.4 times and 271%, respectively [2] - JD Enterprise Purchase effectively meets diverse and personalized needs of enterprises, employees, and users through efficient supply-demand matching and diversified offerings [2] Brand Partnerships - The initiative has created substantial growth opportunities for brand partners, with leading brands like Apple, Lenovo, Xiaomi, Huawei, and others maintaining strong positions in the corporate procurement market [2] - The program has helped reduce procurement costs for SMEs and expanded the customer base for financial services, alleviating cash flow pressures [2]