《中国县域旅游竞争力报告2025》发布

Core Insights - The report titled "China County Tourism Competitiveness Report 2025" highlights the tourism development potential of various counties and districts in China, with specific recognition of Hainan's regions [2] Group 1: Key Findings - Hainan's Qionghai and Lingshui are listed among the top 100 counties for tourism development potential in 2025, while Sanya's Tianya, Haitang, and Jiyang districts are included in the top 100 tourism districts [2] - Qionghai ranks first in Hainan and 39th nationally among the top 100 counties, indicating strong local tourism potential [2] - The average number of tourists for the top 100 counties in 2024 is projected to be 13.04 million, reflecting a year-on-year increase of 15.0%, while total tourism revenue is expected to reach 11.897 billion, up 19.9%, suggesting a significant rise in revenue growth compared to visitor numbers [2] Group 2: Evaluation Framework - The evaluation system for county tourism competitiveness includes a comprehensive assessment framework that examines both overall competitiveness and development potential, focusing on four main areas: resource development potential, market expansion potential, foundational support potential, and government promotion potential [2] - A total of 24 indicators are used to evaluate 1,869 county units across the country, excluding Hong Kong, Macau, and Taiwan [2]