从山野到全运会舞台,贵州刺梨以体育为媒入粤进湾
Nan Fang Nong Cun Bao·2025-10-15 02:04

Core Viewpoint - The Guizhou prickly pear tea has been selected as an official licensed product for the 15th National Games, highlighting its nutritional value and potential market expansion through sports collaboration [9][25]. Group 1: Product and Market Development - Guizhou prickly pear, known for its high vitamin C, vitamin P, and superoxide dismutase (SOD) content, is gaining recognition as a health symbol connecting nature and sports vitality [5][7]. - The prickly pear tea is made from high-quality prickly pears grown at altitudes above 1500 meters, combined with various natural herbs, catering to modern health consumption trends [10][11]. - The total output value of Guizhou prickly pear has surpassed 15 billion yuan, becoming a strong engine for the development of Guizhou's characteristic agriculture [36]. Group 2: Collaboration and Brand Strategy - The collaboration between Guizhou and Guangdong has facilitated the promotion of prickly pear through various sports events, enhancing its market presence in the Greater Bay Area [14][15]. - The brand "Qianyougu" was established to integrate Guizhou resources with Guangdong's manufacturing and operational capabilities, effectively enhancing the industry chain [35]. - The partnership with the National Games aims to increase awareness and appreciation for Guizhou prickly pear, building a health bridge between Guizhou and broader markets [26][28]. Group 3: Industry Growth and Future Prospects - The prickly pear industry in Guizhou is entering a golden period of development, driven by ongoing collaboration between eastern and western regions [40]. - The upcoming National Games will further solidify the brand image and health value of Guizhou prickly pear, expanding its reach beyond regional boundaries [41].