Core Insights - The 113th National Sugar and Wine Fair in Nanjing is transforming the city into a vibrant festival, extending the traditional exhibition into a city-wide carnival that enhances consumer interaction and economic activity [1][2][5] Group 1: Event and Economic Impact - The event has evolved from a short-term exhibition to a continuous city-wide showcase, creating a "super exhibition hall" without physical boundaries, which leads to sustained economic benefits [2] - The integration of various activities, such as sports and cultural events, has significantly boosted local commerce, with notable increases in foot traffic and revenue across multiple districts [5][6] - The 2025 Nanjing International Auto Show and the 2025 Nanjing RV Exhibition attracted approximately 208,000 visitors, generating total orders worth 1.517 billion yuan, with over 80% of the showcased vehicles being new energy models [3] Group 2: Consumer Engagement and Experience - The diverse activities, including pop-up events and art festivals, cater to various consumer preferences, enhancing the shopping experience and driving sales across different age groups [4][6] - The "Mido Music Festival" attracted over 60,000 attendees, generating revenue exceeding 35 million yuan, while the "Garden Expo Fireworks Season" saw a 16% increase in visitor numbers [7] Group 3: Cultural and Community Integration - The "Autumn Sugar Season" has successfully merged industrial events with cultural celebrations, transforming the city into a festive environment that engages both residents and tourists [6][9] - The event serves as a platform for promoting Nanjing's business environment and investment opportunities, with numerous industry matchmaking events scheduled during the season [11]
全国糖酒会在宁举办在即,“展城融合”持续释放城市魅力——
Nan Jing Ri Bao·2025-10-15 02:32