Zhong Jin Zai Xian·2025-10-15 02:34Core Insights - JD.com has launched its 11.11 Global Sale event, offering significant discounts and promotions for overseas Chinese users, including a 180 RMB gift package for new users and unlimited free shipping for orders over 199 RMB in select regions [1][2][4] Group 1: Promotions and Offers - New users can receive a 180 RMB gift package, which includes a 60 RMB shipping coupon and a 100 RMB category coupon, along with a special 9.9 RMB shipping zone for popular products [2] - Existing users are offered over 1,000 RMB in PLUS subsidies, discounts of 30 RMB for every 200 RMB spent across stores, and large coupons applicable to various product categories [4] - JD.com is also running a 10 billion RMB subsidy and limited-time flash sales for overseas users, allowing them to purchase popular brand products at exceptional prices [4] Group 2: Logistics and Shipping - JD.com has enhanced its logistics capabilities by upgrading direct shipping and expanding its semi-managed service model, addressing key concerns of overseas users regarding shipping times and costs [4][5] - The direct shipping network now offers sea, land, and air transport options, with customized free shipping policies for 12 countries, including Singapore, Malaysia, and Australia [5] - The semi-managed model has improved delivery efficiency, allowing faster access to quality goods for overseas users [5] Group 3: Product Offerings and Market Reach - JD.com has established a comprehensive product matrix, with millions of self-operated goods available globally, catering to the diverse consumption needs of overseas Chinese users [6] - Sales of Chinese festive products, such as mooncakes and candies, have surged over 15 times, while specialty foods like snail noodles have seen a 50% increase in sales [6] - JD.com has launched over ten major overseas sites, effectively reaching key Chinese communities and providing tailored local market services [6]