智通财经网·2025-10-15 03:05Group 1 - The core viewpoint of the report indicates that platforms are shifting their promotional strategies from emphasizing "absolute low prices" to simplifying discount rules and providing direct subsidies to consumers, enhancing shopping experiences and accelerating purchase decisions [1] - The 2025 Double Eleven shopping event will start earlier than in 2024, with platforms like Douyin and JD.com beginning promotions on October 9, followed by Xiaohongshu and Tmall [1] - The report highlights a trend where most cosmetic brands are simplifying their gift offerings to "buy the main product and get the same one for free," which is seen as a more direct way to lower the effective price for consumers [1][3] Group 2 - In terms of brand collaboration, high-end foreign brands and leading domestic brands are increasing the number of SKUs promoted during the Double Eleven event, with top brands like L'Oréal, Proya, and Estée Lauder maintaining a similar number of products compared to last year [2] - The report notes that while some international brands have decreased their promoted product numbers, domestic brands like Proya and others have increased their offerings, often featuring new products [2] - The pricing mechanism is evolving, with many brands simplifying their gift offerings and some mass-market brands lowering prices on key products, while high-end foreign brands are narrowing discounts due to previous price reductions [3]