Zhong Guo Jin Rong Xin Xi Wang·2025-10-15 03:04Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Nanning Branch has launched a financial education campaign titled "Protecting Financial Rights and Supporting a Better Life" to enhance public financial literacy and risk prevention capabilities, achieving significant results by focusing on community needs [1] Group 1: Community Engagement - ICBC Nanning Branch utilized over 100 established "Guangxi Financial Consumer Rights Protection Promotion Stations" to strengthen grassroots education networks, conducting door-to-door risk awareness campaigns in communities [2] - The campaign targeted various demographics, including the elderly and new citizens, providing tailored financial knowledge and risk prevention strategies [2] Group 2: Targeted Education Strategies - The bank implemented differentiated educational strategies for specific groups, such as college students, focusing on rational consumption, scams, and personal information protection through interactive learning [3] - In corporate settings, the bank educated employees on account security, fraud prevention, and financial planning, enhancing their risk management capabilities [3] - In commercial areas, the bank promoted safe payment practices and consumer rights, contributing to a secure shopping environment [3] Group 3: Emphasizing Appropriate Management - ICBC Nanning Branch highlighted the importance of investor suitability management by distributing educational materials that explain the "three appropriateness" principle, helping consumers understand their risk preferences and make informed financial decisions [4] Group 4: Comprehensive Education Framework - The bank leveraged its 90 physical branches to integrate financial education into customer service processes, utilizing visual displays, regular educational sessions, and standardized risk reminders [5] - Future plans include enhancing the dual-cycle education system combining online and offline methods, continuously innovating educational formats and content to strengthen regional financial security [5]