核心财务数据“打架”大客户疑存关联关系 齐云山食品赴港上市疑云重重

Core Viewpoint - Jiangxi Qiyunshan Food Co., Ltd. has submitted an application for listing on the Hong Kong Stock Exchange, showcasing impressive financial metrics, particularly in gross margin and operating cash flow, compared to its industry peers [1][2]. Financial Performance - The company's total revenue has shown a growth trend from 2022 to 2024, with figures of 217 million, 247 million, and 339 million yuan respectively [2]. - The flagship product, South Jujube Cake, has been the largest contributor to revenue, with sales of 193 million, 209 million, and 294 million yuan during the same period [2]. - The gross margins for Qiyunshan Food from 2022 to 2024 were 47.2%, 48.8%, and 48.6%, significantly higher than the industry leader, Liuliu Guoyuan, whose gross margin is projected to drop to 36% in 2024 [1][3]. Pricing and Sales Dynamics - There is a discrepancy in the average selling price of South Jujube Cake, reported as decreasing from 40.5 yuan/kg in 2023 to either 39.3 yuan/kg or 34.3 yuan/kg in 2024, indicating potential pricing strategies or reporting inconsistencies [1][6]. - The company has expanded its distribution network, increasing the number of offline distributors from 140 in December 2022 to 199 by December 2024 [2]. Customer Structure and Relationships - Qiyunshan Food relies heavily on bulk snack channels, similar to Liuliu Guoyuan, which often require manufacturers to offer discounts [2]. - The company has a significant reliance on a local distributor, identified as Customer A, which has consistently been its largest customer from 2022 to 2024 [7]. - There are indications of potential conflicts of interest, as Customer A may have ties to Qiyunshan Food through shared ownership and management [7]. Raw Material Costs - Both Qiyunshan Food and Liuliu Guoyuan face similar raw material cost structures, with slight variations in the prices of their main ingredients [4][5]. - The price of South Jujube and green plums increased by 0.1 yuan/kg in 2024 compared to 2023, while sugar prices decreased for both companies [4]. Market Position and Risks - Despite lower brand recognition and revenue compared to Liuliu Guoyuan, Qiyunshan Food maintains a stable high gross margin, raising questions about the sustainability of its financial performance amidst industry challenges [3][5]. - Concerns have been raised regarding the potential for inflated revenue or reduced costs, especially if the company's gross margin continues to exceed industry averages without clear competitive advantages [6].