Beingmate(SZ:002570) Sou Hu Wang·2025-10-15 03:27Core Viewpoint - The article emphasizes Beiyinmei's commitment to quality and trust in the Chinese maternal and infant industry, showcasing its brand philosophy through the brand film "Authentic and Loving" aired on CCTV-1 [1][7]. Group 1: Brand Philosophy - Beiyinmei defines "authenticity" as a rigorous commitment to quality and a responsibility towards Chinese families, rather than just a marketing slogan [1]. - The brand employs a verifiable management and technology system, including a digital triple quality control system (MES-WMS-ERP linkage) to monitor production data in real-time [1]. - The company has established a scientific formula model based on over a thousand breast milk samples, ensuring product quality from the source [1]. Group 2: Business Strategy - Beiyinmei has adopted a challenging business proposition of "only earning 5%", prioritizing long-term value and trust over short-term profits [3]. - This strategy reflects a shift from focusing on market share to building deeper trust with consumers, positioning the brand as a reliable resource in an uncertain consumer environment [3]. - The company aims to redefine growth as the accumulation of trust rather than mere financial gain [3]. Group 3: Product and Service Integration - The transition from milk powder to diapers signifies an extension of responsibility, aiming to provide a sustainable and reassuring experience for consumers [5]. - Beiyinmei integrates traceability systems and testing capabilities with service operations, creating a new logic of "product as service" [5]. - This shift indicates a broader evolution in Chinese manufacturing, moving from a production-centric model to one focused on user relationships and ongoing support [5]. Group 4: Industry Evolution - Beiyinmei's development mirrors the transformation of the Chinese maternal and infant industry, reflecting a journey from product scarcity to market prosperity and from price competition to quality competition [7]. - The brand's approach addresses global supply chain fluctuations and market trust reconstruction by emphasizing real products and transparent systems [7]. - The essence of a "great national brand" lies not in scale but in maintaining authenticity over the long term, as demonstrated by Beiyinmei's commitment to its core values [7].