Kering Presses Ahead on Sustainability Despite Luxury Downturn

Core Viewpoint - The fashion industry must undergo a permanent transformation in design, production, communication, and distribution, with a strong emphasis on sustainability and education for future leaders [1][6][19]. Group 1: Commitment to Sustainability - Kering has maintained its commitment to sustainability despite global challenges and the decline of ESG focus in the business landscape [6][7]. - The company has integrated sustainability into its business model for over a decade, viewing it as a foundational ethical principle rather than a burden [4][7]. - Kering's chief sustainability officer emphasized that cutting sustainability projects would be detrimental to business, highlighting the importance of prioritizing efficient practices for both the planet and profitability [11][12]. Group 2: Education and Training - The IFM-Kering Sustainability Chair has trained over 2,000 students from 74 countries in sustainability, with 200 students earning a Kering certificate [19]. - The curriculum includes diverse topics such as regenerative agriculture, biodiversity, and supply chain ethics, with plans to expand into animal welfare [20]. - Education is seen as a catalyst for long-term change, embedding sustainability into learning processes to foster a more conscious future [3][19]. Group 3: Challenges and Innovations - The luxury sector faces significant challenges, including climate-related resource scarcity and the need for innovative solutions to reduce overproduction [10][12]. - Technology is recognized as a tool to aid in predicting production needs, but it cannot solely address the climate impact of the fashion industry [12][13]. - The concept of "extrinsic durability" has been introduced to better measure the emotional value assigned to luxury items, promoting long-term care for products [15][16]. Group 4: Leadership and Industry Standards - Kering's leadership in sustainability is crucial for setting an example for the rest of the industry, especially during tough economic times [13][21]. - The recent appointment of CEO Luca De Meo is expected to enhance Kering's sustainability trajectory, leveraging his experience from the automotive sector [9]. - The company aims to shift the industry's mindset towards a deeper connection with raw materials and ethical sourcing practices [21][22].