“限制第三方零售价” 欧盟处罚三大奢牌
Xin Hua She·2025-10-15 05:46

Core Points - The European Commission has fined three luxury fashion brands—Gucci, Chloé, and Loewe—approximately €157 million for anti-competitive practices that restrict pricing by third-party retailers [1][2] Group 1: Penalties and Violations - The total fines imposed are €119.7 million for Gucci, €19.7 million for Chloé, and €18 million for Loewe, reflecting their respective parent companies: Kering Group, Richemont, and LVMH [2] - The violations involved interference in retailers' business strategies, including restrictions on deviating from recommended retail prices, maximum discount rates, and specified promotional periods [2] Group 2: Impact on Competition - The European Commission stated that these practices have led to higher prices and reduced consumer choice across the EU [2] - The enforcement signals a strong stance against such operations in the fashion industry and emphasizes the importance of fair competition and consumer protection [2]