蜜雪冰城2.97亿元收购啤酒公司，售价5.9元起

Core Viewpoint - Recently, Mixue Ice City Co., Ltd. announced the acquisition of a 53% stake in Fresh Beer Fulujia for approximately 297 million RMB, indicating a strategic expansion into the craft beer market [1][3]. Company Overview - Fresh Beer Fulujia was established in 2021, focusing on developing healthy craft beer options for young consumers while promoting beer culture [3]. - The company is associated with Fulujia (Zhengzhou) Enterprise Management Co., Ltd., founded in October 2018, with a business scope that includes retail of daily necessities and medical devices [3]. Financial Details - The acquisition price for the 53% stake in Fresh Beer Fulujia is about 297 million RMB [1]. - Fresh Beer Fulujia's product pricing ranges from 5.9 RMB to 14.9 RMB, as observed on the public review platform [1]. Corporate Changes - In September of this year, Fulujia (Zhengzhou) Enterprise Management Co., Ltd. underwent a business change, increasing its registered capital from approximately 5.28 million RMB to about 6.63 million RMB [4]. - The company has made investments in four enterprises, including Hunan Fresh Beer Fulujia Brewing Co., Ltd., which was established in August of this year [4].