金改前沿 | “收益好的买不到，买到了收益肯定立马下降！”——银行理财产品频现“橱窗戏法”

Core Viewpoint - The article highlights the persistent issue of inflated annualized returns displayed by banks for their wealth management products, leading to a significant trust deficit among investors [1][6][12]. Group 1: Market Trends - The shift from traditional savings accounts to bank wealth management products has become a new trend as the one-year fixed deposit rate falls below 1% [6]. - The total scale of the bank wealth management market reached 30 trillion yuan in the first half of the year [6]. Group 2: Issues with Product Display - Banks are criticized for showcasing the highest returns while hiding the actual performance, leading to confusion among investors [8][9]. - There is a lack of standardized information disclosure mechanisms, resulting in various performance metrics that complicate investor decision-making [8][10]. - Some banks only display historical performance for specific periods, omitting more relevant short-term returns [7]. Group 3: Investor Experience - Investors express frustration over the difficulty in accessing quality wealth management products, often requiring special permissions or facing limited availability [10][11]. - Many investors report that the performance metrics presented do not accurately reflect the long-term performance of the products, leading to misinterpretations of potential returns [9][12]. Group 4: Regulatory Environment - Regulatory bodies have issued guidelines to address the misleading display of wealth management product performance, yet issues persist in the market [12][13]. - The transition to a net asset value-based system for wealth management products is seen as a necessary step for improving transparency and accountability [12][13].