Hasbro(US:HAS) Xin Hua Cai Jing·2025-10-15 07:12Core Insights - The global licensing industry is entering a new stage of diversified development, with IP value continuously being released and cross-industry integration becoming a trend [1] - Hasbro aims to reach over 750 million fans by 2027, leveraging its licensing business to drive growth and innovation [1] Industry Trends - The Chinese licensing market is showing strong growth, with increasing demand for personalized and emotional products from younger demographics [1] - IP licensing is expanding beyond traditional toy and stationery sectors into areas such as dining, fashion, cultural tourism, and digital entertainment, creating a broader industrial ecosystem [1] Company Strategy - Hasbro is adjusting its strategic layout to continue promoting its "Play to Win" strategy, focusing on five pillars: future play ecosystem, sustainable brand management, partner empowerment, lifelong fan engagement, and a diverse brand matrix [1] - Continuous innovation in content and marketing is central to Hasbro's growth in licensing, with a reported global retail sales of $16 billion last year [2] Partnerships and Collaborations - Hasbro is actively empowering partners to aid in their localization and internationalization efforts, achieving rapid growth in both local and overseas markets [2] - Collaborations with partners like Miniso and Card Game have led to successful product launches and expansions into new markets, such as Southeast Asia [2] Entertainment and Experience - Hasbro is working with partners like Maichi Culture to localize international IP theme parks, providing immersive experiences for fans and families [3] - The company boasts over 1,900 brand IPs, aiming to continuously launch a richer array of licensed products, services, and experiences [3]