砍中间商推自有品牌，价格战转向“价值战” 河南超市都在打造什么样的新势力？

Core Insights - The article highlights the rise of "supermarket tourism" in Henan, particularly focusing on the success of the supermarket chain "胖东来" (Pang Dong Lai), which achieved sales of 820 million yuan during the recent holiday period, surpassing its entire 2024 sales in just eight days [1][2] - The overall retail sales in Henan during the holiday reached 3.054 billion yuan, marking a 2.6% year-on-year increase, indicating a positive trend in consumer spending [1] - The emergence of new supermarket players in Henan, such as "华豫佰佳" (Hua Yu Bai Jia) and "淘小胖" (Tao Xiao Pang), is characterized by a focus on quality, service, and the development of private label products, moving away from a price-centric competition model [1][7] Group 1: Market Trends - The "supermarket tourism" phenomenon has gained traction, with consumers viewing supermarkets as attractions, leading to increased foot traffic and sales [1][2] - New supermarket entrants are rapidly expanding, with "淘小胖" planning to open new stores and "华豫佰佳" upgrading existing locations to enhance customer experience [2][3] - The focus has shifted from merely competing on price to emphasizing quality, safety, and customer experience, as consumers are increasingly discerning [7][8] Group 2: Private Label Development - The development of private label products is a key strategy for supermarkets, with "淘小胖" offering over 400 private label items across various categories [4][6] - Private labels are seen as a way to control product quality and reduce costs by eliminating intermediaries, thus providing better value to consumers [5][6] - "华豫佰佳" aims to increase the proportion of private label sales, currently at 15%, as part of its growth strategy [6] Group 3: Consumer Experience and Service - Supermarkets are enhancing their service offerings, such as free seafood processing, to attract and retain customers, reflecting a trend towards more personalized shopping experiences [9] - The integration of dining and entertainment options within supermarkets is becoming common, catering to younger consumers' preferences for a more engaging shopping environment [8][9] - The industry is moving towards a model that prioritizes customer loyalty and service quality over rapid expansion and price competition [7][9]