Xin Lang Ke Ji·2025-10-14 10:00Core Insights - JD.com has reported a significant increase in active users during the 11.11 shopping festival, with a 47.6% year-on-year growth from October 9 to 10, leading the industry in user engagement [1] - Key product categories such as home appliances, mobile phones, and computers saw order volumes increase by over 70% year-on-year as of October 14 [1] - The promotional strategy for this year's 11.11 event has been simplified, featuring deep discounts and various surprise days to enhance consumer engagement [1][2] Promotional Strategies - The 11.11 event features a "direct discount" approach with discounts as low as 10% and additional consumer incentives such as a coupon package worth up to 2111 yuan and a "100 billion consumption subsidy" from JD Finance [1] - A series of themed surprise days will take place starting October 16, including categories like gaming, home, and lifestyle, aimed at maintaining consumer interest throughout the event [1] Technological Integration - This year's 11.11 event has the highest integration of AI and robotics, with tools like JD Xiaozhi and JD Diandian being offered to enhance customer service efficiency and reduce wait times [2] - JD.com has introduced an industry-first "price difference exchange" service, allowing customers to exchange products across brands based on price differences, enhancing the shopping experience [2]