海外负责人离职？徕芬：正常工作变动，新出海策略后续披露

Core Insights - The recent departure of Shao Shili, the head of overseas markets at Laifen Technology, has raised questions about the potential impact on the company's global strategy, although the company asserts that this is a normal personnel change and will not affect its commitment to globalization [2][3] Group 1: Personnel Changes - Shao Shili left Laifen after less than a year, having joined in November 2024, and is speculated to pursue entrepreneurial ventures [2] - Laifen confirmed that Shao's departure is a normal work transition and that a new individual has already taken over his responsibilities [3] Group 2: Overseas Market Development - Laifen has achieved significant growth in overseas markets, with over 60% growth in key channels, and has successfully entered major retailers like Costco, Best Buy, and MediaMarkt [4] - The company has tailored its products to local markets, such as launching a Mini series hairdryer in Southeast Asia, which has gained rapid popularity [4] Group 3: Future Strategy - Laifen's future overseas strategy will be disclosed once the new head of overseas markets stabilizes in their role [5] - Analysts note that while personnel changes are normal, the company must be cautious of strategic continuity risks, especially given the success of Shao's initiatives in channel development [5]