NIQ-GfK Wins Radio and TV Measurement Contracts in South Africa

Core Insights - NIQ, a leading consumer intelligence company, has been appointed by the Broadcast Research Council of South Africa (BRC) to provide comprehensive measurement of radio and television audiences nationwide [1] - This appointment signifies a new era for the South African media, marketing, and advertising industries, offering robust, innovative, and actionable audience data [1] - The selection process for this appointment was rigorous and competitive, highlighting the significance of the achievement for NIQ and its subsidiary GfK [1]