Core Viewpoint - The 18th CLE China Licensing Expo is currently taking place at the Shanghai New International Expo Center, showcasing over 2,600 global licensed IP resources, with a significant focus on the "Panda Homeland" exhibition from Chengdu, which features the first "Panda Homeland Cultural and Creative Competition" and its successful commercialization results [1][15]. Group 1: Exhibition Highlights - The "Panda Homeland" booth is a major attraction, presenting over a hundred products that have garnered significant audience interest and engagement [3][12]. - The booth's design theme, "Leisure City, Comfortable Life," immerses visitors in a creatively reimagined panda world, enhancing the overall experience beyond mere product display [3][6]. - The exhibition has attracted both domestic and international visitors, with positive feedback on the appealing panda-themed products [6][14]. Group 2: Product and Market Strategy - The products on display include a wide range of categories such as trendy toys, financial collectibles, aesthetic lifestyle items, and stationery, all designed to resonate with current consumer emotional values [6][17]. - "Panda Homeland" has established partnerships with companies like Hongxing Erke and the Industrial and Commercial Bank of China, showcasing over 100 creative products that will be officially launched in October [17][19]. - The company aims to enhance its strategic development by integrating culture and technology, focusing on digital innovations and expanding international collaborations to promote panda culture globally [19][21]. Group 3: Future Development Plans - The second "Panda Homeland Cultural and Creative Competition" will introduce an "Industry Mentor Group" to guide early-stage creations, facilitating the transition from concept to market [21]. - The company plans to build a comprehensive operational system that integrates creative incubation, design production, and channel marketing to improve product development efficiency [19][21]. - Future initiatives include developing virtual IP images using AI technology and creating immersive consumption experiences through online and offline channels [19][21].
“熊猫家园”百余款产品,闪耀CLE中国授权展!
Huan Qiu Wang·2025-10-15 09:06