推动产品向品牌转变 “辽宁优品”北京推介会举行

Group 1 - The "Liaoning Excellent Products" brand was officially launched at a promotional event held in Beijing on October 15, 2025, aimed at transforming products from Liaoning into recognized brands [1][2] - The initiative is part of the Liaoning provincial government's efforts to enhance brand strength, focusing on high standards, strict evaluations, strong regulations, and traceability [2] - The event included the awarding of "Liaoning Excellent Products" certificates to qualifying enterprises, allowing them to use the brand logo within their product or service categories [2] Group 2 - The Vice Governor of Liaoning, Wang Libo, emphasized that the brand construction is a significant step towards building a strong provincial brand, aiming to create high-quality, competitive products with substantial market share [2] - Liu Pingjun, former director of the National Standardization Administration, highlighted that strengthening brand development is crucial for enhancing the overall competitive strength of regions and suggested establishing an international brand center to boost Liaoning's influence [2]