媒体热词透视仙作产业高质量发展路径

Core Insights - The Xianyou Xianzuo Industry Development Index Report for Q3 2025 indicates a strong growth in brand influence, with the index reaching 186.17 points, reflecting a 5.3% increase quarter-on-quarter and a 19.8% increase year-on-year [1] Group 1: Brand Influence and Media Coverage - The brand influence index is significantly driven by media coverage, with a notable increase in international influence due to extensive overseas reporting and brand expansion efforts [1] - The "Content Going Global" strategy has seen major media outlets focusing on local cultural institutions, enhancing the visibility of Xianzuo products [1] - The "Channel Going Global" initiative includes the launch of the "Xianzuo Select" store on Amazon, achieving a 67% year-on-year increase in cross-border sales, and the establishment of bilingual live-streaming teams targeting international markets [1] Group 2: Domestic Influence and Media Engagement - Domestic influence continues to rise, with a total of 2,998 pieces of related media coverage, driven by key events such as the release of the industry development index report and the "Vibrant China Research Tour" [2] - The distribution of media coverage shows that mobile clients account for 45.3% of the total, with websites and WeChat following closely, while video content represents 10.4% [2] - Central media and provincial media are the primary sources of coverage, with central media contributing 33.1% and provincial media 41.0%, highlighting the importance of authoritative reporting in raising awareness [2] Group 3: Topic Trends and Industry Transformation - The reading volume of reports on Xianzuo shows a concentration of attention on central media and national platforms, with key topics including industry upgrades and digital transformation [3] - The term "Xianzuo" remains a central focus, with related keywords such as "furniture," "Xianyou," and "manufacturing" indicating a shift from traditional craftsmanship to a more comprehensive industry system [3] - The emergence of terms like "digitalization," "intelligent," and "design" reflects the industry's transition towards technology empowerment and creative-driven development [3]