95%用户选择四驱，超长续航Plus成沃尔沃XC70主销配置

Core Insights - The new Volvo XC70 has been well-received in the market, with 95% of consumers opting for the all-wheel-drive version, highlighting trust in the Volvo brand's safety and the demand for a worry-free experience across various scenarios [1][4] - The XC70 has shown strong order performance in first-tier cities, particularly against new energy vehicle brands, indicating high market recognition as a "luxury super hybrid" [3][4] Sales Performance - The XC70's all-wheel-drive long-range Plus version, priced at 319,900 yuan, has emerged as the best-selling configuration, meeting the core needs of its target demographic [4][5] - The overall order volume has increased by 50-70% during the sales period, with significant contributions from the National Day holiday driving test drives and customer conversions [5] Customer Demographics - The primary user base for the XC70 consists of high-educated, high-income individuals aged 35-55, who value not only convenience for daily commuting but also worry-free experiences for long-distance travel and weekend outings [4][5] - The customer profile shows a balanced mix of traditional Volvo customers and new entrants from both luxury brands (BBA) and new energy vehicle brands, with each group accounting for about half of the customer base [5][6] Purchase Preferences - A significant 95% of customers are choosing the all-wheel-drive version over the two-wheel-drive option, indicating a strong preference for enhanced performance and safety features [5][6] - The most popular color choices among customers are the "Dew Brown" interior and "Ray Light Gray" exterior, reflecting a trend towards aesthetic appeal alongside functionality [6]