超越规模：一汽-大众的深耕与焕新

Core Insights - FAW-Volkswagen is set to achieve a significant milestone with the production of its 30 millionth vehicle by the end of October, marking a notable achievement for a joint venture operating in China for 34 years [1] - The company has established a comprehensive value chain that enhances its market competitiveness and serves as a stabilizing force within the industry [2] Value Chain and Operational Excellence - FAW-Volkswagen has developed an efficient collaborative system covering research and development, production, supply, channels, service, and marketing, which has been crucial for its growth [2][4] - The company employs rigorous standards in product development, including extreme testing conditions to ensure reliability and quality [4][8] - The manufacturing process integrates German precision engineering with smart manufacturing, ensuring high-quality control through advanced digital methods [9] Market Strategy and Customer Engagement - FAW-Volkswagen has over 900 sales outlets, utilizing innovative and flexible models to deeply penetrate the market [5] - The company has launched initiatives like "Craftsmanship Service" and "Heart Journey 2.0" to enhance customer experience and loyalty, aiming to transform transactional relationships into long-term emotional connections [16][18] - The ongoing "30 Million User Gratitude Gift" campaign aims to strengthen emotional ties with over 20 million families, showcasing the brand's commitment to customer engagement [18] Safety and Quality Assurance - The company emphasizes safety and quality, with 81% of its vehicles featuring high-strength steel structures and rigorous testing protocols that exceed industry standards [11][12] - FAW-Volkswagen's vehicles undergo extensive durability testing, including over 900,000 kilometers of real-world testing for new models [8][12] Technological Advancements - FAW-Volkswagen is pursuing a dual strategy of traditional fuel and electric vehicles, leveraging its existing user base and adapting to market demands [13][15] - The company is transitioning to self-research and development, with plans to introduce advanced driving assistance systems and over-the-air updates for its fuel vehicles [15] Future Outlook - With the achievement of 30 million vehicles, FAW-Volkswagen is positioned to play a significant role in the high-quality development of the Chinese automotive industry, focusing on innovation in smart and electric vehicles [18]