凭票享折扣，上海 “票根码” 来了

Core Points - The "Ticket Root" consumption linkage pilot activity has been officially launched in Shanghai from October 15 to November 15, guided by various municipal departments [1] - Consumers can receive the "Shanghai Ticket Root Code" by purchasing tickets for cultural performances, sports events, and exhibitions, allowing them to enjoy discounts at participating merchants [2][3] - The pilot program is currently being tested through the "Ticket Star - Alipay" channel, with plans to expand to more ticketing platforms and payment channels in the future [2][4] Summary by Sections - Pilot Activity Overview - The "Ticket Root" consumption linkage pilot aims to integrate cultural and commercial activities, providing diverse and personalized consumption options for citizens [2][4] - Consumer Participation Process - Consumers can complete payments on participating ticket platforms and receive the "Shanghai Ticket Root Code" via Alipay, which is valid for 7 days [3] - The first batch of "Ticket Root" offerings includes five major concerts and events, such as the concert by Wei Shen V on October 18 and the Black Eyed Peas concert on November 14-15 [3] - Future Expansion Plans - The Shanghai Service Consumption Promotion Association plans to extend the "Ticket Root" linkage to other payment platforms like WeChat and UnionPay, as well as to major exhibitions and cultural events [4]