US private-label coffee maker FreshBrew buys branded assets from White Coffee

Core Insights - FreshBrew has acquired the branded coffee licensed division of White Coffee, enhancing its position in the coffee industry [1][3] - The acquisition includes a portfolio of licensed bagged coffee and K-Cup lines, along with multiple licenses for development and marketing [1][2] - FreshBrew aims to scale production to approximately 150,000 pounds of coffee per day following the acquisition [2] Company Overview - FreshBrew is described as one of the largest private-label coffee and tea roasters in the US, serving retail and foodservice sectors [3] - White Coffee, founded in 1939, is based in Long Island City, New York, and has partnerships with notable clients such as Mars and Diageo [4] Strategic Implications - CEO Al Ansari emphasized that the acquisition strengthens FreshBrew's capabilities and diversifies its customer base, presenting a rare opportunity for growth [3] - The deal ensures the continuation of White Coffee's legacy of quality and care in the coffee industry, as stated by Carole White, president of White Coffee [4]