Zhong Guo Jin Rong Xin Xi Wang·2025-10-15 11:28Core Viewpoint - The event organized by Zhejiang Merchants Bank Hefei Branch aimed to enhance public financial literacy and risk awareness, focusing on protecting the rights of financial consumers and investors [1] Group 1: Event Overview - The event was themed "Protecting Financial Rights, Supporting a Better Life" and took place at the Hefei City Library subway station [1] - The bank emphasized key promotional content including preventing telecom fraud, rational investment, digital finance education, and consumer rights protection [3] Group 2: Promotional Materials and Training - The bank produced easy-to-understand promotional materials such as brochures and posters, and provided eco-friendly bags and bank-related merchandise to attract participants [3] - Employees received centralized training to ensure professional and accurate communication, particularly in the fast-paced subway environment [3] Group 3: Engagement and Interaction - The promotional team engaged with passengers during their wait times, offering one-on-one consultations and case explanations in simple language [3] - Special attention was given to the elderly, with materials like the "Telecom Network Fraud Prevention Handbook" distributed to help them identify scam messages and use mobile banking safely [3] Group 4: Impact and Future Plans - Approximately 100 citizens were consulted during the event, with over 50 promotional materials distributed, effectively reaching diverse age and occupational groups [4] - Many participants reported a clearer understanding of financial fraud and the importance of personal credit records and rational investment [4] - The bank plans to continue regular financial literacy activities in communities, schools, and businesses, exploring new media methods like short videos and live streaming to enhance outreach [4]