汽车数据安全监管趋严，奇瑞打出“隐私保护牌”

Core Insights - Chery's Fengyun T11 has officially started pre-sales, positioning "privacy protection" as its core selling point, contrasting with the trend of data collection in mainstream smart vehicles [2] - The global smart automotive industry is entering a critical period of reshaping privacy protection rules, with user privacy expected to become a significant competitive arena [2][8] Data Privacy and Technology - The rapid proliferation of smart vehicles has transformed them into massive data collection platforms, raising concerns about user privacy [3] - Fengyun T11 features four core privacy protection functions, supported by a comprehensive technology system that integrates hardware security, encryption, local processing, and zero-trust principles [3] - The account information isolation function exemplifies the application of the zero-trust security concept in vehicle systems, ensuring that user data remains protected from cross-account leakage [3][4] Regulatory Environment - China's data security regulatory framework has evolved, making privacy protection a mandatory requirement for automotive companies [5][6] - A complete legal system for automotive data security has been established, providing clear legal boundaries for data processing activities [5] - Recent inspections revealed data security vulnerabilities in several vehicle models, highlighting the need for compliance with data protection regulations [7] Global Trends - The global landscape for data privacy protection regulations is also intensifying, with the EU's Data Act granting users greater control over vehicle-generated data [8] - China's initiative to establish an international standard for privacy protection in smart mobility services marks a significant step in global privacy regulation [8] - Privacy protection is becoming a key dimension for assessing automotive companies' market competitiveness, shifting from a compliance cost to a means of building brand trust and creating value [8]