热力全开迸活力——莆田城厢区激荡“双节”文旅热潮焕新消费场景

Core Insights - The article highlights the vibrant cultural and tourism activities in Putian City during the National Day and Mid-Autumn Festival, showcasing the potential of the "holiday economy" to boost local economic vitality and consumer engagement [1][2]. Group 1: Cultural and Tourism Activities - Putian City organized a series of innovative cultural and tourism events, integrating local historical resources and modern experiences to unlock new tourism potential [1]. - Events included the "Wuyang Autumn Fireworks" festival and the "Cai Xiang Cultural Series," featuring traditional performances, food, and interactive activities that attracted large crowds [1][2]. - The city emphasized a five-in-one consumption scenario around the "Wuyang Appreciation" theme, combining viewing, appreciation, tasting, purchasing, and playing [2]. Group 2: Economic Impact - The tourism market saw a significant increase in visitor numbers, exceeding one million during the holiday period, with popular attractions like Jiulong Valley and Shouxixi Park receiving a total of 85,000 visitors [2]. - The Wanda Plaza in Chengxiang District reported over 830,000 visitors during the holiday, with a year-on-year increase of approximately 13.7%, generating sales of 36 million yuan, up by 9.8% [4][5]. - The integration of cultural activities with commercial resources effectively stimulated consumer spending, showcasing the dual empowerment of tourism events and commercial consumption [5]. Group 3: Marketing and Promotion Strategies - The district utilized new media for extensive promotion of events, ensuring broad coverage and attracting tourists from various regions [3]. - The introduction of free shuttle bus services to key attractions facilitated increased visitor flow and supported related industries [2]. - The marketing strategies included themed events and promotional discounts, enhancing consumer engagement and driving sales across multiple sectors [5].