Mei Ri Jing Ji Xin Wen·2025-10-15 12:17Core Insights - The automotive market in September experienced both month-on-month and year-on-year growth, with retail sales reaching 2.241 million units, a 6.3% increase year-on-year and an 11.0% increase month-on-month [1] - Domestic brands captured two-thirds of the market share, with retail sales of 1.5 million units, reflecting a 13% year-on-year increase and a 12.9% month-on-month increase [2] - New energy vehicles (NEVs) and exports significantly contributed to the growth of domestic brands, with NEV penetration among domestic brands reaching 78.1% [2] Domestic Brands Performance - Domestic brands achieved a retail market share of 66.9% in September, up 3.6 percentage points year-on-year, and a cumulative market share of 64.8% for the first nine months of the year, an increase of 5.9 percentage points [2] - BYD led the domestic brands but experienced its first year-on-year decline in sales since March 2024, with September sales at 396,200 units, down 5.52% [2][4] - Geely and Chery are gaining market share in the NEV sector, with Geely's sales reaching 273,100 units in September, a 35.24% year-on-year increase, and Chery's sales at 255,600 units, an 8.90% increase [5] Joint Venture and Luxury Brands - Joint venture brands faced challenges, with retail sales of 490,000 units in September, down 6% year-on-year, despite a 4% month-on-month increase [6] - Luxury brands saw a slight year-on-year decline, with retail sales of 240,000 units, down 1%, but a 16% month-on-month increase [6] - The market share of German brands decreased by 2.3 percentage points to 14.3% in September, indicating a shift towards domestic brands [6] New Energy Vehicle Market - The penetration rate of NEVs among domestic brands remains high at 70.1%, despite a slight year-on-year decline of 2.3 percentage points [2] - New energy vehicles accounted for 6.6% of joint venture brands and 40% of luxury brands in September [6] Emerging Players - New energy vehicle startups showed significant growth, with Leap Motor leading the segment with approximately 66,700 units delivered in September, a 97% year-on-year increase [8]