Big Companies Are Quietly Loading Up on Bitcoin — 48 New Treasuries in 3 Months: What Do They Know?

Core Insights - The number of public companies holding Bitcoin has increased by 38% in three months, with 172 firms now holding Bitcoin, and 48 new entrants from July to September [1] - Corporate Bitcoin holdings have surpassed 1.02 million BTC, accounting for approximately 4.87% of the total supply [1] - The total value of these holdings has risen to $117 billion, reflecting a 28% increase from the previous quarter [2] Group 1: Corporate Adoption Trends - Public companies purchased an additional 176,762 BTC in Q3, representing about 17% of all corporate holdings [3] - The wave of adoption is expanding beyond early adopters, with more firms making smaller allocations rather than a few large players dominating the market [3][4] - Major holders include Strategy (formerly MicroStrategy) with 640,250 BTC, which constitutes over 62% of all corporate-held Bitcoin [4] Group 2: Structural Demand and Market Impact - Companies are integrating Bitcoin through capital raises, public listings, and mergers and acquisitions, indicating a structural demand for Bitcoin [5] - The quiet accumulation of Bitcoin by firms reflects a deepening conviction rather than speculation, as many are positioning for a long-term shift in value storage and transfer [6] - This growing demand is removing coins from circulation, which reduces sell-side liquidity and increases Bitcoin's price sensitivity during demand spikes [5]