OUTFRONT and AWS USHER IN A NEW ERA FOR OUT-OF-HOME ADVERTISING

Core Insights - OUTFRONT Media Inc. has announced a strategic partnership with Amazon Web Services (AWS) to modernize out-of-home (OOH) media planning and buying through AI-enabled workflows [1][2][3] Group 1: Partnership and Technology - The collaboration aims to enable end-to-end planning, purchasing, and measurement of both static and digital OOH inventory using natural language via intelligent agents [2][3] - This initiative is expected to position OUTFRONT at the forefront of OOH's digital transformation, enhancing how agencies and brands access, transact, and measure media [2][3] - The partnership combines OUTFRONT's scale, AWS's cloud and AI services, and MadConnect's expertise to create a digitized, cloud-enabled marketplace for OOH advertising [3][4] Group 2: Benefits and Features - Agencies will gain the ability to access OOH inventory in real-time, execute buys through AI-native workflows, and measure campaign performance within a unified omnichannel stack [3][4] - Key features include querying real-time inventory using natural language, accessing inventory availability across formats, placing OOH media buys via AI agents, and automating reporting and performance analysis [6][7] - The initiative aims to standardize OOH inventory for programmatic platforms, driving greater efficiency, transparency, and long-term growth in the industry [3][4] Group 3: Industry Impact - The CEO of MadConnect stated that this moment will mark the transition of OOH from the periphery of media planning to the core of the digital ecosystem [4] - The long-term vision is for agencies and brands to manage all aspects of their campaigns through a connected workflow, enhancing the overall media planning and buying process [4][5]