OUTFRONT and AWS USHER IN A NEW ERA FOR OUT-OF-HOME ADVERTISING

Core Insights - OUTFRONT Media Inc. has announced a strategic partnership with Amazon Web Services (AWS) to modernize out-of-home (OOH) media planning and buying through AI-enabled workflows [1][2] - This initiative aims to digitize and automate the OOH industry, enhancing the efficiency and effectiveness of media transactions for agencies and brands [2][4] Group 1: Partnership and Technology - The collaboration will enable end-to-end planning, purchasing, and measurement of OOH inventory using natural language via intelligent agents [2][3] - OUTFRONT's Chief Technology Officer emphasized that this partnership represents a structural leap for the OOH industry, allowing real-time access to inventory and campaign performance measurement [3][4] - The integration of AWS's cloud infrastructure and AI services with MadConnect's workflows aims to standardize OOH inventory for programmatic platforms, transforming the channel into a digitized marketplace [3][4] Group 2: Benefits and Capabilities - The partnership is expected to deliver new efficiencies, including querying real-time inventory, accessing availability across formats, placing media buys via AI agents, and automating reporting and performance analysis [6][7] - Agencies will benefit from a connected workflow that allows for comprehensive planning, purchasing, and measurement of campaigns [4][5] Group 3: Industry Impact - The collaboration is seen as a pivotal moment for the OOH industry, moving it from the periphery of media planning into the core of the digital ecosystem [4] - The initiative is positioned to drive greater efficiency, transparency, and long-term growth within the OOH sector [3][4]