新时代中国调研行之文化中华丨“微短剧之都”西安

Core Viewpoint - The micro-short film industry in Xi'an is experiencing significant growth, with the city being referred to as the "capital of micro-short films" in China, producing over 60% of the national output in 2023, despite increasing competition from other cities [2][4][10]. Group 1: Industry Development - The micro-short film "Wushuang" generated over 1 billion yuan in revenue within 8 days of its release, marking a significant milestone for the industry [2]. - Xi'an's micro-short film production has benefited from a strong talent pool and supportive policies from the local government, which has invested in the industry and established multiple filming bases [4][5]. - The Xi'an Xixian New Area has developed five filming bases, hosting over 50 micro-short film and related enterprises, making it the region with the highest concentration of such companies in Shaanxi [5]. Group 2: Industry Transformation - The industry is transitioning from a focus on sensational content to more realistic themes, reflecting a shift towards quality and depth in storytelling [6][9]. - The emergence of the "micro-short film 2.0 era" indicates a move towards valuing content that resonates emotionally with audiences, moving away from a purely traffic-driven approach [6][9]. - The demand for high-quality scripts and professional talent is increasing as the industry evolves, with cities like Zhengzhou and Jinhua also entering the micro-short film market [9]. Group 3: Future Outlook - The key to Xi'an's continued success in the micro-short film industry lies in leveraging local historical and cultural resources to create high-quality content [10]. - Recent successful productions, such as rural-themed micro-short films, demonstrate the potential for storytelling that resonates with contemporary societal issues [10][12]. - The micro-short film sector is increasingly seen as a driver for other industries, including tourism and cultural heritage, enhancing its overall economic impact [10][12].