JM Smucker ‘files Uncrustables trademark suit against Trader Joe’s’

US manufacturer JM Smucker has reportedly taken aim at one of the country’s foremost retailers with a lawsuit centred on the Uncrustables brand. According to media reports in the US, JM Smucker has filed a suit in Ohio accusing Trader Joe’s of selling sandwiches that mimic its Uncrustables products. In a document posted online by Reuters detailing the lawsuit, the manufacturer claimed Trader Joe’s “has launched an obvious copycat” with its own Crustless Peanut Butter & Strawberry Jam sandwiches. “Smucke ...