市场监管总局：私域直播围猎老年消费者，涉案主体均已被立案调查

Core Viewpoint - The State Administration for Market Regulation (SAMR) has initiated investigations into companies involved in misleading advertising practices related to private domain live streaming, particularly targeting scams aimed at elderly consumers [1] Group 1: Regulatory Actions - SAMR has deployed local market regulatory departments to investigate the actual operating entity of "Xiaoshuo Zhenxuan," Lianyungang Xiaoshuo Health Biotechnology Co., Ltd., and its offline store "Yangai Zhenpin" for potential illegal activities [1] - The implicated entities have been placed under investigation by market regulatory authorities [1] - SAMR has also instructed the Shanghai market regulatory department to investigate individual business stores under the "Kandao" brand [1] Group 2: Additional Investigations - Guidance has been provided to the Shaanxi provincial market regulatory department to investigate Xi'an Dayu Evaluation Technology Co., Ltd. and Shaanxi Youth Strategy Health Management Co., Ltd. [1]