Mattel Expands Collaboration with Roblox to Bring New Slate of Games to the Platform, Launching with Monster High Experience October 24

Core Insights - Mattel and Roblox have expanded their collaboration to introduce new Roblox titles inspired by Mattel's iconic brands, starting with the launch of the Monster High experience on October 24 [2][3][4] Company Overview - Mattel, Inc. is a leading global toy and family entertainment company, owning a diverse portfolio of iconic brands including Barbie, Hot Wheels, and Monster High [2][8] - Roblox Corporation is an immersive gaming and creation platform that allows users to explore, create, and share unique experiences [9] Product Launch - The Monster High experience will allow players to customize pets, craft elixirs, and engage with iconic characters, enhancing the interactive digital play experience [3][4] - Following Monster High, additional experiences featuring brands like Barbie, Hot Wheels, and others will be developed for Roblox [4][6] Strategic Goals - The collaboration aims to bridge physical and digital play, creating engaging experiences that resonate with fans of all ages [6][7] - Mattel's previous success on Roblox, such as the Barbie DreamHouse Tycoon, which reached nearly 500 million visits, demonstrates the potential for sustained engagement through digital platforms [7]