总裁张磊，突遭停职！公司爆款游戏全球用户超2.3亿，但净利几近腰斩

Core Viewpoint - The recent management shake-up at Beijing Zhixing Star Technology Co., Ltd. (Zhixing Star) has significantly impacted the company, which was once a leading player in the mobile gaming industry. The company announced the suspension of President Zhang Lei, along with other key personnel changes, amid declining financial performance [1][4][12]. Group 1: Management Changes - On October 10, 2023, Zhixing Star's board decided to suspend President Zhang Lei's position, with the board taking over his responsibilities. The company stated that this change would not have a significant adverse effect on operations [1][4]. - In addition to Zhang Lei's suspension, Vice President Peng Xin also resigned in September 2023, indicating a trend of instability within the core management team [4][12]. - Employees at the company headquarters appeared largely unaffected by the management changes, maintaining normal operations despite the turmoil [5]. Group 2: Financial Performance - Zhixing Star's financial performance has deteriorated, with a 20.70% year-on-year decrease in revenue for the first half of 2025, amounting to 551.26 million yuan. The net profit for the same period fell by 47.15% to 110.65 million yuan [12][13]. - The company's reliance on a single successful game, "Clash of Kings," has been identified as a structural issue, with the game accounting for a significant portion of revenue. The company acknowledged the risk of revenue decline if player preferences shift or if competitors release superior products [14][15]. - Despite attempts to diversify its game portfolio, including titles like "The Walking Dead: Survivors," Zhixing Star has struggled to replicate the success of "Clash of Kings," which remains its flagship product [14][15]. Group 3: Historical Context and Industry Position - Founded in 2008, Zhixing Star was one of the first Chinese gaming companies to expand internationally, achieving significant success with "Clash of Kings," which became a benchmark in the mobile gaming sector [6][8]. - The company was acquired by Chinese Media in 2014 for 2.66 billion yuan, which provided it with capital support to continue operating and developing its flagship products [10]. - The competitive landscape in the gaming industry has intensified, with major players like Tencent and NetEase dominating the market, while new entrants are also making significant inroads [15].