关掉最后一家直营店，原价39.8万元的车，现价22.9万元大甩卖

Core Insights - Polestar has closed its last direct retail store in Shanghai, marking a strategic shift in its business model in China while maintaining operations in the market [1][4] - The company is transitioning to an online sales model, with significant discounts on existing inventory, indicating a focus on cost management and adapting to market demands [2][4] - Despite poor sales performance in China, the country has become Polestar's most important production base, with a focus on exporting vehicles to international markets [4][5] Sales Performance - In Q3 2025, Polestar's global retail sales reached 14,192 units, a 13% year-on-year increase, with total sales for the first nine months approximating 44,482 units, reflecting a 36% growth [5] - In stark contrast, Polestar sold only 69 vehicles in China during the first half of the year, highlighting significant challenges in the local market [5] Financial Health - As of the end of 2024, Polestar's total assets were $40.54 billion, with liabilities at $73.83 billion, resulting in a negative net asset position of $33.29 billion [5] - Cumulatively, Polestar has incurred losses exceeding $51 billion from 2020 to 2024, with a projected net loss of $20 billion for 2024 alone [5] Management Changes - Polestar has experienced frequent changes in leadership, with seven different heads for the China region in eight years, indicating instability in management [8][9] - The company has been undergoing significant organizational restructuring, including a 10% workforce reduction and the closure of its joint venture in China [6][8] Future Strategy - Polestar aims for an annual retail sales growth of 30% to 35% from 2025 to 2027, with a target to achieve profitability by 2025 [10] - Since its IPO in 2022, Polestar's stock price has plummeted by 90%, raising concerns about its compliance with Nasdaq regulations due to falling below the $1 mark [10]