李佳琦直播间双11首小时战报：加购品类最高增长近80%

Core Insights - Tmall's Double 11 pre-sale officially started on October 15, with significant growth in GMV during the first hour of Li Jiaqi's live stream, particularly in beauty, maternal and infant, fashion, and food categories, with some categories seeing nearly 80% growth [1] Group 1 - The first hour of the "Super Beauty Festival" saw several popular products sell out immediately in Li Jiaqi's live stream [1] - Leading domestic brands such as Huazhihao, Proya, Winona, and Natural Hall saw their top products rise to the forefront of beauty product sales in the live stream [1] - Products like Kefu Beauty Collagen Stick and Daily Fresh Language ranked among the top five in exposure, highlighting the market appeal of quality domestic products [1]