Di Yi Cai Jing·2025-10-15 14:26Core Insights - David Beckham's recent visit to a Pop Mart store in Shanghai and his social media posts featuring the LABUBU Manchester United special edition have amplified the emotional value of LABUBU, contributing to its global popularity [2][2][2] Company Performance - Pop Mart's 2025 semi-annual report indicates a revenue of 13.88 billion yuan, representing a year-on-year growth of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% year-on-year [2][2][2] - The revenue from LABUBU's category, THE MONSTERS, reached 4.81 billion yuan, accounting for 34.7% of total revenue [2][2][2] - Other product lines such as MOLLY, SKULLPANDA, CRYBABY, and DIMOO each surpassed 1 billion yuan in revenue [2][2][2] - The plush toy category generated 6.14 billion yuan in revenue, marking its first time exceeding the revenue from figurines [2][2][2]