Cai Jing Wang·2025-10-15 15:17Core Insights - The strategic partnership between Guyue Longshan and China Resources Beer aims to create a new category of products by combining yellow wine and beer, targeting modern social drinking preferences [1][2] Group 1: Partnership Details - The signing ceremony took place at China Resources Building in Beijing, marking the official collaboration between the two companies [1] - The partnership is exclusive, with Guyue Longshan being the sole collaborator for the "yellow wine + beer" crossover products, establishing a strategic alliance with market exclusivity [1] Group 2: Product Development - The collaboration will leverage the unique flavors and cultural heritage of Guyue Longshan's Shaoxing wine, creating innovative products that appeal to contemporary taste preferences and social contexts [2] - The joint products are set to launch this year, starting with pilot promotions in East China before expanding nationwide, aiming to build a comprehensive national operational system [2] Group 3: Market Strategy - The partnership intends to utilize the marketing network and operational experience of China Resources Beer to support the distribution of the new products, while Guyue Longshan's cultural depth will enhance brand value and differentiation in a competitive market [1] - The marketing strategy will focus on breaking the traditional image of yellow wine, targeting younger consumers through trendy marketing in various social settings like camping and music festivals [2]