关掉最后一家直营店！原价39.8万元的车 现价22.9万元大甩卖

Core Viewpoint - Polestar has closed its last direct retail store in China, marking a strategic shift in its business model to adapt to the rapidly changing consumer demands in the Chinese market. The closure does not indicate an exit from the market, and existing customer rights will remain unaffected [2][3]. Group 1: Business Strategy and Operations - Polestar is transitioning to an online sales model, with customers able to purchase vehicles through digital channels, although the online purchasing system has been closed and test drives are no longer offered [3]. - Despite poor sales performance in China, the country has become Polestar's most important production base, with models being produced in various cities for global markets. The production lines have shifted to focus on export-oriented models [4]. - In the first three quarters of the year, Polestar's global sales approached 45,000 units, with a significant portion produced in China. The company reported a 36% increase in retail sales for the first nine months of the year [4]. Group 2: Financial Performance - Polestar's financial situation is concerning, with total assets of $40.54 billion and liabilities of $73.83 billion, resulting in a negative net asset of $33.29 billion. Cumulative losses from 2020 to 2024 exceed $5.1 billion, with a projected net loss of $2 billion for 2024 [5]. - In contrast to its global performance, Polestar's sales in China have been dismal, with only 69 units sold in the first half of the year, highlighting a stark difference in market reception [4]. Group 3: Management and Structural Changes - Polestar has been undergoing significant organizational changes, including a 10% workforce reduction and a focus on cost management. The company has also been scaling back its operations in China [6][7]. - The management team in China has seen instability, with seven different leaders in eight years. Recently, there has been a major overhaul of the global management team [7]. - Polestar aims for a 30% to 35% annual growth in retail sales from 2025 to 2027 and plans to achieve profitability by 2025, despite facing challenges in a competitive global EV market [7].