从“产品出海”转向“体系出海”——中国企业“出海”锚定新航向

Core Viewpoint - Chinese companies are transitioning from "product export" to "system export" as they expand globally, necessitating a robust overseas comprehensive service system to support their international operations [1][6][13] Group 1: Current Trends in Overseas Expansion - There is a consensus among Chinese manufacturing enterprises that "not going abroad means being eliminated," leading both large and small companies to accelerate their globalization efforts [2] - The total export value of China's goods reached 19.95 trillion yuan, with a year-on-year growth of 7.1% in the first three quarters of 2025 [1] Group 2: Challenges Faced by Companies - Companies face various uncertainties when entering overseas markets, including contract terms, cultural conflicts, and policy changes, which can lead to significant risks [2] - Geopolitical and policy uncertainties, local operational challenges, and intense competition over intellectual property rights are major obstacles for Chinese companies going abroad [2][3] Group 3: Need for Supportive Services - The need for comprehensive support services is increasingly urgent as companies expand internationally, with challenges in legal compliance, financial services, logistics, and risk management being highlighted [4][5] - The establishment of an overseas comprehensive service system is essential for optimizing China's foreign investment and trade channels [5] Group 4: Government Initiatives - The State Council has called for the development of an overseas comprehensive service system, with various departments actively working on this initiative [6][7] - Local governments are exploring the creation of service ports and platforms to provide essential support for companies venturing abroad [7][9] Group 5: Successful Case Studies - The "Ningbo model" demonstrates the effectiveness of a cluster approach to overseas expansion, where companies collaborate to provide integrated services, resulting in reduced costs and improved financing opportunities [8] Group 6: Future Directions - The overseas comprehensive service system should evolve towards precision, collaboration, and institutionalization to better support companies in navigating global markets [11][12] - The ultimate goal is to create a sustainable competitive advantage through a standardized service system that enhances transparency and predictability in international business operations [12][13]