Flutter Entertainment(US:FLUT) Prnewswire·2025-10-15 16:00Core Insights - FanDuel has launched the FanDuel Casino Rewards Club, a new rewards program aimed at enhancing customer loyalty and experience [1][2] - The program is currently available in New Jersey, Michigan, Pennsylvania, and West Virginia, and is designed to provide meaningful rewards and transparency [2][4] - The brand campaign "Calling All Thrillionaires" has been updated to promote the new rewards program, featuring engaging video content [3][4] Company Overview - FanDuel is recognized as the premier online gaming company in North America, with a strong presence across all 50 states and approximately 17 million customers [5][6] - The company operates various platforms, including FanDuel Sportsbook, FanDuel Casino, and FanDuel Racing, and has a significant retail presence with 25 locations [5] - FanDuel Group is a subsidiary of Flutter Entertainment, which is the largest sports betting and gaming operator globally [6] Rewards Program Details - The FanDuel Casino Rewards Club allows players to earn points for every real-money dollar spent, unlocking levels that offer rewards ranging from 5% to 25% Weekly Bonus Back offers [2][3] - The program emphasizes transparency, clearly outlining the rewards associated with each tier, which enhances customer engagement [2][4] - Unique rewards include exclusive Reward Boxes and birthday bonuses, aimed at celebrating customer loyalty [2][3] Marketing Campaign - The updated "Calling All Thrillionaires" campaign features three videos and aims to highlight the thrilling experience provided by the Rewards Club [3][4] - The campaign is designed to resonate with customers who enjoy the excitement of gaming, using innovative marketing strategies to stand out in a competitive market [4][5] - The campaign will be promoted in key markets, including New Jersey, Pennsylvania, and Michigan, to maximize reach and engagement [4]