Huan Qiu Wang·2025-10-15 16:00Core Insights - Alibaba's "Hot Soil·Harvest Year" charity live streaming event successfully concluded, featuring 14 top Taobao hosts promoting rural revitalization and selling over 190,000 quality agricultural products nationwide [1][3] Group 1: Event Overview - The event lasted for 15 days and included participation from hosts like Li Jiaqi, Jiejie, and Lie Er Baobei, showcasing agricultural products from over 20 counties and 133 unique items [1] - Featured products included black rye flakes from Zhangbei County, chestnut kernels from Qinglong County, and pepper from Gansu's Lixian County, which were well-received by consumers [1] Group 2: Product Highlights - The mushroom soup package from Foping County emerged as a "star product," recommended by six different hosts, reflecting the success of Alibaba's deep involvement in product upgrades [3] - The production line for the mushroom soup package was relocated back to Foping this year, significantly enhancing product quality [3] Group 3: Community Engagement - Alibaba's charity invited Li Jiaqi to collaborate on improving Foping's new agricultural products, conducting on-site tastings and feedback sessions to refine offerings [3] - The event also featured a tourism package that combined panda observation and culinary experiences, promoting a new path for rural revitalization through the integration of agriculture and tourism [3] Group 4: Ongoing Initiatives - The charity and Taobao Live have participated in the Harvest Festival charity activities for eight consecutive years, helping to bring "new agricultural products" from rural areas to urban consumers [5]