GO or CL: Which Is the Better Value Stock Right Now?

Core Viewpoint - Grocery Outlet Holding Corp. (GO) is currently viewed as a more attractive investment option compared to Colgate-Palmolive (CL) based on valuation metrics and earnings estimate revisions [3][7]. Valuation Metrics - GO has a forward P/E ratio of 19.75, while CL has a forward P/E of 21.36, indicating that GO is relatively cheaper [5]. - The PEG ratio for GO is 2.72, compared to CL's PEG ratio of 4.60, suggesting that GO offers better value when considering expected earnings growth [5]. - GO's P/B ratio stands at 1.28, significantly lower than CL's P/B of 60.23, further highlighting GO's undervaluation [6]. Earnings Estimate Revisions - GO has experienced stronger estimate revision activity, which is a positive indicator for its earnings outlook [3][7]. - The Zacks Rank for GO is 2 (Buy), while CL holds a Zacks Rank of 4 (Sell), reflecting a more favorable sentiment towards GO [3]. Value Grades - GO has been assigned a Value grade of B, whereas CL has a Value grade of D, indicating that GO is perceived as a better value investment [6].