Can GAP's Brand Reinvigoration Playbook Drive Sustainable Growth?

Key Takeaways Gap is executing a transformation focused on operational rigor, product relevance and storytelling.Old Navy's 2% comp growth and strong marketing efficiency anchor GAP's recovery.GAP's "Better in Denim" and brand collaborations have reignited consumer engagement and pricing power.The Gap, Inc. (GAP) is undergoing a defining transformation, proving that heritage brands can successfully reinvent themselves in a rapidly evolving retail landscape. Once seen as a legacy retailer struggling with ide ...