Why Is Roblox Stock Surging Wednesday? - Mattel (NASDAQ:MAT), Roblox (NYSE:RBLX)

Roblox Corporation (NYSE:RBLX) stock rose on Wednesday after Mattel, Inc. (NASDAQ:MAT) said it will bring major brands, starting with Monster High, into new Roblox games and the platform’s License Manager.RBLX is among today’s top performers. Get the latest updates here.The tie-up boosts Roblox’s content flywheel, promising higher engagement, developer activity, and new monetization routes from Barbie, Hot Wheels, and more to follow.The PartnershipMattel and Roblox Corporation unveiled a broader partnership ...