Refuel taps PAR for loyalty update

Core Insights - Refuel is partnering with PAR Technology to enhance customer loyalty and engagement, aiming for a 50% increase in membership and transactions [3][8] - The new loyalty platform will be implemented across Refuel's 240+ convenience stores by the end of 2025, with ongoing refinements through 2026 [3][8] - Leadership changes at Refuel include the promotion of co-presidents to co-CEOs and the appointment of new executives in key roles [5] Company Developments - Refuel has introduced a new grab-and-go food program called EATS, featuring a variety of food items [6] - The transition to PAR Technology's platform is part of a broader trend in the convenience store industry to improve loyalty offerings and integrate retail media networks [8]